Be Your Own Firewall is based on the idea that individuals are their own strongest defense against scams. Be Your Own Firewall is an interactive campaign designed to educate tech-savvy young adults on scam awareness and digital security.
The campaign features a pop-up experience with five immersive checkpoints, highlighting real-life scam tactics through engaging activities. The campaign also includes posters, booklets, and flyers to spread awareness. A microsite with mini-games and personalized scam prevention tips, case studies, and resources.
3d mockup of the pop-up maze
The interactive pop-up maze will educate participants on scam tactics and how to defend themselves from scams through the different checkpoints.
Password Crackdown: Participants choose a password and see how easily it can be hacked. This checkpoint highlights the importance of strong passwords and how to create them.
Password Crackdown: Participants choose a password and see how easily it can be hacked. This checkpoint highlights the importance of strong passwords and how to create them.
Hack Attack Overload: Participants rank multiple cyber threats by urgency while under pressure. This checkpoint teaches them to stay calm, think critically, and avoid impulsive decisions in security crises.
The Price of Deception: A branded item looks real—but is it? Participants uncover how scammers use counterfeit goods and fake identities to manipulate trust and emotions.
Scam-Proof Quiz: A quick quiz reinforces key takeaways from the experience, ensuring participants leave with a stronger understanding of online security.
People can take brochure and register at the booth to enter the pop up maze.
A recap video email
Animated Instagram post
Website for the campaign
Campaign Highlight video
