Elyrise is a premium aesthetically pleasing, and sustainable water brand that uses dual-purpose packing so that individuals can be hydrated in an eco-friendly way because of their promise to use biodegradable materials and innovative bottle design.
Development sketches of the logo
My final logo is inspired by a dumbo octopus with wings. The wings add a sense of magic to the mascot design, making it mystical, which helps with the brand identity. An octopus is an animal that lives in the ocean, which is water, hence why I picked the octopus as the mascot, as it goes along with the theme of a water brand.
